URL Optimization: Choosing the relevant keywords in the URL makes all the difference. There are many steps to choose a correct keyword such as it must be shorter than 2,083 characters human-readable text best defining the website without being vague or too complicated. One should keep in mind the basic protocols and guidelines defined by the search engines in writing the perfect URL.
Search engine optimization (SEO) is the way toward expanding the perceptibility of your site from various web indexes, for example, Google and Yahoo. There are many kinds of SEO services in India which provide solutions for positioning issues, and insufficiency. It is contingent upon your objectives and necessities.